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Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product.

 

"The more informative your advertising, the more persuasive it will be."

David Ogilvy

MEDIA PLANNING AND ADVERTISING CAMPAIGNS

With a well-planned and implemented advertising campaign you can catch your target group's attention even with a small budget.

Every advertising campaign should be tailor-made to your individual requirements and goals.

You should select different types of advertising and media on the basis of your goals and budget.

 

As a rule, you should contact a number of specialized agencies to prepare and implement the advertising campaign:

· Marketing research firms – for specific market overviews, target market analysis, trends, target group definition, analysis of competitors’ advertisements, etc.

· Consulting agency – for budgeting and pricing recommendations, etc.

· Advertising agency – for developing creative ideas, advertising slogans, identification style, character of your message, etc.

· Media, BTL, PR, internet marketing agencies – for communication and channel planning, media analysis, media strategy, procurement, etc.

 

Based on your goals and budget Lekatek agency organizes and coordinates the whole preparation and implementation process of advertising campaigns and offers a full range of advertising services:

· Developing an advertising campaign strategy.

· Developing creative advertising campaign concepts.

· Planning of communication channels.

· Adjusting creative concepts to types of advertising media.

· Media planning.

· Managing and implementing the advertising campaign.

· Selection of contractors.

· Post-campaign analysis and reporting.

· Creation of advertising materials.

 

We research, develop, coordinate the planning, procurement, implementation and reporting processes to make sure that communication lines will be short and operationally efficient.

We develop and publish advertisements in mass media, Internet and outdoor advertising.

Our aim is for our Clients get more out of their existing advertising campaign budgets - more value for money.

 

Contact us to find the best solution for you!

 

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