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Promotion and marketing communications are the marketing tools and techniques to ensure delivery of information about a product, service, or company to the potential buyer for the purpose of influencing, informing, persuading of a purchasing decision.

Promotion is the company's communication with existing and potential customers to encourage demand.

PROMOTION AND MARKETING COMMUNICATIONS

Marketing agency Lekatek develops and implements communication strategies and promotion plans based on objectives and goals of Clients.

A promotion plan depends very much on the overall goals and strategies of the Client, and the results of the marketing analysis, including the positioning statement.

Companies need promotion activities to:

· Create awareness, inform current and potential customers about the products or service

· Reassure customers of the benefits of using the product or services

· Attract new customers

· Persuade customers to buy the product

· Increase sales

· Encourage customer loyalty

· Create an image

· Encourage customers to switch brands

· Support retailers and distributors selling the company’s products or services

· Change attitudes

· Support a change of name or positioning

· Help differentiate a product from the competition

 

Development and implementation of a promotion plan usually consists of the following stages:

 

Promotion plan provide Clients with:

· Clear, definite and effective solutions

· The possibility of coherent implementation of the promotion strategy

· Stable management of communications with target audiences

· Clear, structured program of activities

· Designed budget for a definite period

 

For small firms with a limited budget it is possible to develop a low-budget promotion plan.

 

Contact us to find the best solution for you!

 

 

•UK firms struggle with ROI

 

 


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